Tuesday, February 9, 2010

Now that the snow gods and Verizon have given me the internet back, I can get to the important things.

Blogging has to be tough for corporations. Offering that level of transparency and intimacy with individual customers is completely backwards from most marketing and advertising. The blogger has to have a "conversation" with potentially millions of viewers. And the really scary thing about conversations is you have to deal with what the other person says...good or bad and with everybody watching. This kind of customer service can't be outsourced to India, and worse yet it has to be constantly maintained. Marketing being about establishing a relationship with customers can't just be another company line.

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