Verizon has built its brand on its network. Its size and reliability has turned them into the most successful wireless company in the world. Your own personal brand will take more than that.
LinkedIn and other professional networking can definitely be useful tools especially for initial meetings. Quick lookups can definitely help cure awkward silences during interview and Q&A is essentially an online brainstorm. These can help both job seekers and companies.
I agree a lot with the Fast Company article, "It's Not Just Who You Know." Companies will only hold you as dear as distant facebook friends until you've made a more personal connection. I can't see people getting jobs solely because of their vast network or their ability to network. Your credentials and personality do that, it's only a value added.
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